According to the Gerson Lehrman Group (GLC), a leading research organization that covers publicly traded media companies, WIT Strategy is an industry expert in all things interactive, especially convergence technologies, search, local interactive media, interactive video, and contextual targeting. As a member of GLC's Media Counsel, Managing Partner, Mark Naples, is asked to participate in conference calls and interactive surveys on the state of these segments every month. 

"What you do isn't really PR. It's not like anything that any of the other PR people in this industry do, anyway. It's far deeper than that."
-The Executive Editor of a Leading Industry Publication

WIT Strategy's client companies do not regard us as a vendor. We get as close to our clients as we can while building strategic relationships for them. Some of these relationships are with media and analysts, and some are with customers and would-be customers. A typical WIT engagement begins with defined projects assigned over a short term or on an emergent basis.

Ultimately, our clients usually retain WIT Strategy on a long term basis even after our initial projects are completed.