Ms. Catterall writes and places dozens of bylines for WIT Strategy clients every year on topics ranging from driving brand value in social networks and increasing retention rates through email, to buying more efficiently in Local and the value of distilling ad networks for publishers. She manages WIT Strategy’s speakers’ bureau, helping the company continue its record of placing clients as speakers and panelists on more than half of all industry conferences every year. Elizabeth routinely develops client training programs on strategic communications and media placement, as well as marketing strategies and web content for the emerging small businesses and financial services clients in the WIT Strategy portfolio.

As a litigator in the Seattle area for four years ending in 2006, Ms. Catterall represented public and private clients in various commercial areas. Her client base ranged from small private business owners and municipal corporations, to large insurance companies and construction enterprises. As a litigator, Ms. Catterall assisted in developing strategic positioning regarding media relations, public opinion and litigation outcomes, as well as financial targeting and loss. Throughout her career, Ms. Catterall’s work has led to new marketing and business opportunities within her client base and has created business opportunities for external clients.

She holds a BA in Political Science with a Minor in English and a focus in Creative Writing from Mount Holyoke College and a JD from Seattle University’s School of Law.

She can be reached at ecatterall @ witstrategy.com