MEET THE TEAM
WIT Strategy is not a PR firm, though we do generate press for our clients that compares favorably with that generated by PR firms. The difference is our approach. Clients, analysts, reporters, and others continually describe our approach as different – as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company’s brand and value. Before WIT Strategy, we were journalists, Washington lobbyists and industry leaders at major companies.
Every one of us has written for our own, published bylines and done business in the interactive media segments our clients work in today. This background gives us the necessary experience to provide both a different perspective for our clients to be successful and a uniquely contextual and insightful perspective on industry idioms and issues that makes WIT Strategy the preferred resource for editors. That’s why so many of our client companies come from referrals gleaned from editors at our industry trade press. These reporters know they won’t hear from us until and unless we have something of value for them. It’s our job to work closely with our clients first to extract that value.
INFLUENCE COLLECTIVE LLC
Kendall’s credentials include media and publishing executive; adviser to ad tech business leaders, public speaker and corporate trainer; industry writer and columnist. A highly regarded thought leader in industry circles, she has established, re-positioned and guided numerous agency and media companies, in San Francisco and New York City over the course of 22 years in the business. She contributes heavily to the industry, as a popular editorial contributor to Media Post, AdAge, iMedia Connection and MarketingLand; advisory boards, including iMedia, ClickZ Live and numerous others. She served the 212NYC Board of Directors for several years, two of them as Vice President and has served the Producers Guild of America, as national delegate, New Media Executive Council, Vice Chair for the East. She remains an active PGA member. Kendall earned her undergraduate degree at The Ohio State University, MA from L'Universite de Montreal and MS from Northwestern University's Medill School of Journalism.
WORD PLAY LLC
Diane has worked at high-profile magazines, and her byline has appeared in business and technology titles like Forbes, Fortune, and Business 2.0. She helped launch and produce Bloomberg Television’s Bloomberg West show. Before that, she worked as an on-staff writer and editor at Wired, the Industry Standard, Brandweek, and Yoga Journal. Her experience gives her a unique understanding of how to help clients communicate with audiences. Diane earned a master’s degree in English and American Literature and Criticism from New York University and a bachelor’s degree in Literature from Claremont McKenna College.
Having worked with top business and technology journalists at Wired and as a senior editor at the Industry Standard Magazine, with elite business authors as a senior book editor at Penguin Portfolio, and with top bloggers as director of author recruiting at Federated Media, Bill Brazell understands how journalists and bloggers think. Co-author of the humor book “He Meant, She Meant: The Definitive Male-Female Dictionary” and member of the PKD Foundation’s all-volunteer board of trustees, Bill earned a bachelors in English at Harvard, and a masters in journalism at U.C. Berkeley.
OFF THE RECORD MEDIA
A former reporter and editor, Rich Cherecwich has an intimate knowledge of how journalists conceptualize, craft and write their content. At WIT Strategy, he works closely with clients to develop, edit and publish high-level thought leadership pieces. He is the former deputy editor of iMedia Connection, where he oversaw the publication’s news coverage and edited byline submissions. He has worked as a reporter for the Allston-Brighton TAB newspaper in Boston, and has reported for The Boston Globe, The Boston Herald, and other New England Newspapers. He lives in Brooklyn and holds a BS in Journalism from Emerson College.
MBG STRATEGIES LTD.
An experienced marketing technology executive and industry research analyst, Michael has been at the nexus of technology, marketing, and media for over a decade. Michael specializes in helping companies develop go-to-market strategies that highlight differentiation and generate revenue.
Previously, Michael served as VP, Product Strategy at AudienceScience, where he was responsible for a diverse array of strategic initiatives, including developing the company’s programmatic TV products and driving entry into mainland China. He also led AudienceScience’s global business development team responsible for managing all ad inventory, audience data, and third-party technology relationships globally.
Michael began his career at Jupiter Research and later at Forrester Research, where he created Forrester’s sell-side advertising technology practice and consulted for an array of industry-leading marketing organizations, media companies, and technology providers.
Michael holds an A.B, cum laude, in Government from Dartmouth College and lives in London.
SILICON ALLEY MEDIA
Alex Levy has been a senior adviser to media, entertainment and ad technology companies focusing on the digital marketplace at the highest levels for more than a decade. She provides business development expertise including guidance on marketplace positioning, go-to-market strategy, and strategic communications and helps accelerate revenue and drive marketplace penetration. She has worked in this capacity with many top media companies, Fortune 50 brands and notable emerging technology companies.
Levy previously served as Director of Branded Entertainment at Google. In that role, she built and managed the branded entertainment division, responsible for creating original digital content for advertisers and content partners to distribute across YouTube and the Google content network. Levy was also Director of Online Sales and Operations at Google, leading a team that syndicated display advertising globally.
Prior to joining Google, Levy led business development at MTV Networks, where she oversaw advertiser acquisition for MTV’s TV, online and mobile platforms. Before that, she was responsible for NBC Universal’s sales and marketing partnerships for its local Olympic and sports properties. Levy also held various sales and business development positions at Time Warner Inc. She began her career as a management consultant after receiving her MBA and B.A. from Stanford University. She lives with her husband on the Upper West Side with their two small children and tries to find time for an occasional triathlon.
Mark started WIT Strategy in October 2002 after having been CMO, Director of Investor Relations, and Privacy Officer for 24/7 Real Media. This is the second iteration of WIT Strategy, which he’d originally started in 1994 with a focus on Senate Commerce Committee and FTC issues. The passage of the Telecom Reform Act in 1996, which he’d lobbied for on behalf of the MFJ/Baby Bells, effectively paved the way for the commercial web. Mark soon became acting managing editor of AOL.com. By 2000, he was CMO at Real Media and testifying before that same Senate Committee on web privacy matters by 2001.
Since founding WIT Strategy a year later, he has led strategic efforts on behalf of more than 250 companies, including dozens of corporate and product launches, complete company re-positioning campaigns, and more successful crisis suppression than anyone else in the business. A contributor to iMedia Connection and a proud board member of the TD Foundation and Puentes De Salude, Mark holds a BA in Religion from Haverford College.
THREE BEARS LLC
Nikki’s combined experience at a global ad agency, premium publisher, and ad tech company for more than nine years gives her a unique, 360 degree perspective into the nuanced dynamics of converging advertising, media, and tech industries. Prior to joining WIT, Nikki ran marketing at Operative Media, responsible for the company’s global go-to-market strategy and thought leadership. At Operative, Nikki deeply engaged top-level executives at the most notable players across the ecosystem and garnered the attention of leading interactive trade publications such as Adage, Mediapost, iMedia Connection, Mediapost, Digiday, and Admonsters.
Nikki earned a BS in Cognitive Neuroscience at Brown University and in her spare time finds new opportunities to explore New York City’s expansive restaurant scene.
Emily is a digital marketing industry veteran with deep research, analysis, marketing, and product experience. Most recently Emily held executive marketing and product roles as COO of Ghostery, Inc. and as VP Product and Marketing at Audience Science, helping each company successfully reposition their products and go-to-market strategies. Prior to that, Emily worked as an Analyst and VP Research Director at Forrester Research and as an Analyst at Jupiter Research, leading a team of analysts and advising brands, technology companies, and agencies about a wide variety of digital marketing topics.
Earlier in her career Emily ran digital marketing for Martha Stewart Living Omnimedia during their transition to an ad-supported content site, and is also proud that she honed her skills as a “digital quant” at Advertising.com. Emily earned a bachelor’s degree from The Johns Hopkins University.
Alex Wolf began his career at Bloomberg TV, where he worked closely with major brands to craft their messages for air. In 2012, he left the show to help build DripDrop, a medical startup where he served as Communications Director. Alex received his BA from Occidental College and is currently a student at the European Graduate School in Saas-Fee, Switzerland. He is based in his hometown of San Francisco.
Hank Kim was the co-founder and director of MPG Entertainment at MPG USA, a media services unit of Paris-based Havas. Kim also oversaw strategic corporate communications for MPG USA. Prior to MPG, Kim was the launch editor of Madison & Vine, Advertising Age’s successful ground-breaking, multiplatform editorial approach to covering branded entertainment. Kim’s journalism career includes contributions to such editorial brands as Ad Age, Adweek, Variety, New York Times, NPR and CNN.
SOMMER COMMUNICATIONS GROUP
info(at)carisommer.com (914) 715 5543
Cari Sommer brings innovators and thought leaders front and center in the media. With a focus on technology, education, financial and legal services, Cari works with the experts who have a fresh perspective, new ideas and are the ones you want to read about in the news.
Whether it’s helping her clients write “Most Read” byline pieces or securing feature stories about them, Cari’s clients are routinely featured in top tier outlets such as The Wall Street Journal, Tech Crunch, Entrepreneur, Forbes, Fortune, Crains, Mashable, Venture Beat, Reuters, Business Week, and CNN.com.
GINGERMAY MARKETING & PR
GingerMay is a boutique UK-based PR agency that works with sector-leading clients around the world. With an established reputation for thought leadership PR, we use a range of proven techniques – across traditional and new media platforms – to help our clients stand out and be top of their game.
The team at GingerMay is passionate about producing effective PR that delivers against our clients’ business objectives. All have worked in-house at PR agencies or as journalists and have developed the tactics and hands-on experience necessary to deliver a compelling media campaign. GingerMay was founded by Victoria Usher, a PR and marketing specialist. Victoria has held senior positions in global communications agencies and headed a professional services PR company for a number of years, spearheading its expansion from a small-scale operation to a fast-growth successful business.
GingerMay works with a broad range of clients in the ad tech, marketing, digital, advertising, technology, HR & coaching, research and financial sectors.