CLIENT NEWS
Clients hire us for the terrific ROI they derive from our strategic communications and media placements, and many have expanded their work with us for the accretive value they realize from our business consulting and introductions. If you want to see your company featured in articles like these, give us a call.
People are booking Christmas vacations earlier than ever before
Last September, the travel industry agonized over a dearth of Christmas bookings. This September, some hotels are already fully booked for the holiday season.
Vaccinated and unvaccinated travelers are going to different sets of Caribbean islands
The British Virgin Islands are part of a rising number of Caribbean destinations that attract vaccinated travelers — while proving less attractive to unvaccinated people.
CTV is Fueling the 'Performance Branding' Boom
Brand marketing is changing, here’s how disciplined marketers can take advantage.
PodNews newsletter
At Podcast Movement, Megaphone Launched its Audience Insights Dashboard, working with Nielsen
AdExchanger newsletter
Digiday
Google’s cookie delay may offer breathing room but should be used with caution, say marketers
Market Watch
Google is in the hottest antitrust seat, but Apple and the rest of Big Tech shouldn’t breathe easy
Digiday
‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate
Market Watch
China is cracking down on its own tech giants, but Apple and the U.S. IPO market could pay the price
Ad Exchanger
MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech
The Wall Street Journal
After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices
The Wall Street Journal
After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices
The Wall Street Journal
Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media
The Wall Street Journal
Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious
Digiday
How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices
The Dallas Morning News
How two brothers quickly built testing, vaccination and document platforms for the COVID era
The Wall Street Journal
Tinuiti Acquires Amazon Specialist Ortega Group, Adds Kevin Mayer To Board
Ad Exchanger
Google's Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
Toolbox
More Than a Moment-How to Win, as the Pandemic Continues to Shape the Affiliate Playbook
DIGIDAY
'A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences
ClickZ
Protectionist behavior & isolationism in affiliate marketing harm the modern marketer
Advertising Week 360
COVID Is Testing The Intangible Bonds Of Trust That Make Our Industry Work
Mobile Marketing
Movers and Shakers: Essence, Wavemaker, Integral Ad Science, Magnite, and more
Investable Universe
Viking VC: Iceland Seeks Investors As It Turns Natural Resources Into Life Science Growth Engine
Ad Week
To Navigate the Trump-Biden Transition, Brand Leaders Should Take the ‘Dinner Party Test’
Tech Crunch
Payfone raises $100M for its mobile phone-based digital verification and ID platform
eMarketer
Examining Radio, Streaming Audio, and Podcast Advertising Opportunities amid the Pandemic
This Week In Startups
E1096: Podcasting State of the Union featuring Overcast's Marco Arment & Oxford Road's Dan Granger
eMarketer
The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space
AdExchanger
What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.
MediaPost
Disney's 'Mulan' Scores $33.5 Million In Streaming Labor Day Release: Industry Estimate