Outcomes-Based Performance Is The New Media Currency

Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

Google Backdoor Ad Practices Revealed By Those Who Lived It

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup

Check out the pitch deck marketing tech firm Zenapse used to raise $8 million to help big brands like Sam's Club get people to shop

Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.

Agency Credit Crisis Exacerbating, Late Media Payments Rising

Bombora’s New Tool Merges An Unlikely Pairing: DSPs And ABM

Why Tatari Created A Separate Company To House Its Data Clean Room

YouTube Music officially rolls out podcasts for listeners in the US

​YouTube Music is officially rolling out podcasts

YouTube Music officially launching podcasts in the US on Android, iOS, and web

YouTube podcasts go live in the US with inclusion in YouTube Music

YouTube Music adds podcasts in the USYouTube Music adds podcasts in the US

Google laid them off, so they stuck together to form new initiatives

Spotify Courts Broadcasters to Convert Radio Shows Into Podcasts

Spotify Offers A Way To Turn Broadcasts Into Podcasts

Notable Audience Segments That Fell And Gained In 2021

How the Carb-Conscious Consumer Forever Changed the Drinking Scene

Spotify Announces Acquisition of Podcast Technology Platform, Whooshkaa

Spotify Buys Radio-Targeted Platform Whooshkaa With Plans To Fold It Into Megaphone.

Spotify add star ratings; buy another podcast host

Upwave Launches Portfolio Analytics

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report

Adform AGAIN named a LEADER in the 2021 Gartner MQ for Ad Tech

Audigent and TransUnion Partner to Make Data-Driven, Omnichannel Marketing Accessible

CTV ANALYTICS WILL BE REVOLUTIONIZED—AND OTHER 2022 PREDICTIONS

They will also be more efficiently measured, connected and diverse

Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

People are booking Christmas vacations earlier than ever before

Vaccinated and unvaccinated travelers are going to different sets of Caribbean islands

Brand marketing is changing, here’s how disciplined marketers can take advantage.

At Podcast Movement, Megaphone Launched its Audience Insights Dashboard, working with Nielsen

Megaphone Launches Insights Tool

Zynga’s AppTrackingTransparecy Woes; Texas Monthly Rakes In Hollywood Dollars

Spotify Unit Rolls Out Megaphone Audience Insights Dashboard

Spotify ties Nielsen demos to audience measurement on podcasts

Verve Group Acquires Smaato, Securing A Spot As A Top 10 Global Ad Exchange

Google’s cookie delay may offer breathing room but should be used with caution, say marketers

Google is in the hottest antitrust seat, but Apple and the rest of Big Tech shouldn’t breathe easy

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

Ad tech’s revival: boom or bubble?

China is cracking down on its own tech giants, but Apple and the U.S. IPO market could pay the price

MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech

After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

Tinuiti becomes first U.S. indie agency with TikTok campaign management badge

TikTok Strikes Deal With Tinuiti To Give Clients Access To New Ad Opportunities 

Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media

Spotify Audience Network Extended to Australia, Canada, UK

How Do Destructive Leaders Attain (and Sustain) Power?

Gossip Girl apenas estrenó y ya está rompiendo récords en HBO Max

Gossip Girl Is Already Breaking Streaming Records

Mediaocean to Buy Adtech Company Flashtalking for $500 Million

Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious

Advertisers expect iCloud Private Relay to end fingerprinting users

How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices

Why Publishers Need Walled Gardens—With Lots of Entry Points

Peer39 Uses First-Party Audience Data to Power Contextual Ads

AdExchanger’s Regularly Updated Guide To UID 2.0

How two brothers quickly built testing, vaccination and document platforms for the COVID era

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change

Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

Consumers' 'Intent' Starts With Consent, Says Analytics Platform Bombora

How Publisher Future Benefited From The Challenge Of Covid-19

Tinuiti Acquires Amazon Specialist Ortega Group, Adds Kevin Mayer To Board

Google's Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

Peer39 Has a New Marketplace For Unconventional Contextual Targeting Data

To Succeed Without Cookies, Try Content Commerce

House Members Assail Big Tech (Again), Consider Changes to Antitrust Law

Flashtalking Acquires Protected Media to Bolster OTT Fraud Detection Services

More Than a Moment-How to Win, as the Pandemic Continues to Shape the Affiliate Playbook

How the "New Normal" Should Influence your 2021 Media Mix

Can the Pandemic Take Us Back to the Pre-9/11 Version of Ourselves?

Donors Say They Plan to Continue to Give in 2021

The Crawl, Walk, Run Guide To Contextual Targeting

The Big Story: What We FLoC About When We FLoC About Google

'A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences

Turns Out Context May Be King, After All

Audience Isn’t The Only Solution To CTV’s Transparency Issues

5 Ways the Pandemic Should Influence Brands’ 2021 Planning

Protectionist behavior & isolationism in affiliate marketing harm the modern marketer

COVID Is Testing The Intangible Bonds Of Trust That Make Our Industry Work

Movers and Shakers: Essence, Wavemaker, Integral Ad Science, Magnite, and more

Anchor makes payout changes

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

What marketers need to know about authenticity in influencer marketing

Viking VC: Iceland Seeks Investors As It Turns Natural Resources Into Life Science Growth Engine

Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital

To Navigate the Trump-Biden Transition, Brand Leaders Should Take the ‘Dinner Party Test’

Using the Pandemic as an Opportunity to Lose Weight and Get in Shape

How Spotify is shaping the next era of podcasting

Head of COVID-19 testing company visits Sher-Den sites

Upwave Automates CTV Campaigns Via Google

CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

COVID-19 tests available at Austin College

Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager

Grayson County colleges offer free COVID-19 testing for community

Payfone raises $100M for its mobile phone-based digital verification and ID platform

Payfone rebrands, buys authentication tech from Early Warning

Where to Travel Now? We’re All Just Guessing

Examining Radio, Streaming Audio, and Podcast Advertising Opportunities amid the Pandemic

China sees uptick in flight searches and bookings

E1096: Podcasting State of the Union featuring Overcast's Marco Arment & Oxford Road's Dan Granger

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves

How does PC Gamer puts together its PC Gaming Show for E3?

The Facebook Advertiser Exodus Will Redefine How Brands Buy Local at Scale

Campaign Snapshot: AXE Takes Anti-Bullying Message to the Field

What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

The Dangerous Link Between Coronavirus and Obesity

Supply chain lessons emerging from the coronavirus pandemic

3 Ways Brands Can Reestablish Their Footing to Dominate 2020

Who shops the most online, liberals or conservatives?

The One Where Adtech and Martech Get Married

Recovery Rises: The Cross-Channel Outlook For 2020

'Mulan' flopped in its box-office debut in China

Now Is the Time for B2B Content

ARCOS Turns Web Traffic Into Pipeline With Intent Data

Disney 'very pleased' with 'Mulan' debut ahead of China opening

Disney's 'Mulan' Scores $33.5 Million In Streaming Labor Day Release: Industry Estimate

This Time, We're Indexing You

Comcast Doubles Down On Ad-Supported Streaming With Deal For Xumo