Jen has worked with companies as diverse as SAP, Cognizant Technologies, Incyte Pharmaceutical, Mylan Pharmaceutical, and The Motley Fool to develop digital marketing strategies with content development and social media at their centerpiece. Jen works with clients to build customer personas and journey profiles and marry them with strategic, effective content to create multi-touch marketing strategies. She has developed content across all digital channels and run nearly 100 workshops across the US, teaching corporate and independent marketers how to create positive, memorable customer experiences in digital media. Jen also runs a fitness business and enjoys spending time with her husband and son. She is based outside of Philadelphia.