WIT | Strategy

Having worked with top business and technology journalists at Wired and as a senior editor at the Industry Standard Magazine, with elite business authors as a senior book editor at Penguin Portfolio, and with top bloggers as director of author recruiting at Federated Media, Bill Brazell understands how journalists and bloggers think. Co-author of the humor book "He Meant, She Meant: The Definitive Male-Female Dictionary" and member of the PKD Foundation's all-volunteer board of trustees, Bill earned a bachelor's in English at Harvard, and a master's in journalism at U.C. Berkeley.

A former reporter and editor, Rich Cherecwich has an intimate knowledge of how journalists conceptualize, craft and write their content. At WIT Strategy, he works closely with clients to develop, edit and publish high-level thought leadership pieces. He is the former deputy editor of iMedia Connection, where he oversaw the publication's news coverage and edited bylined submissions. He has worked as a reporter for the Allston-Brighton TAB newspaper in Boston, and has reported for The Boston Globe, The Boston Herald, and other New England Newspapers. He lives in Brooklyn and holds a BS in Journalism from Emerson College.

Rich Cherecwich

Senior Associate

Office: (646) 378.7992

m: (774) 254.0952

e: rcherecwich(at)witstrategy.com

Alexandra Levy

Partner

Office: 650 996.5758

m: (646) 265.7372

e: alevy(at)witstrategy.com

Alex Levy has been a senior advisor to media, entertainment and ad technology companies focusing on the digital marketplace at the highest levels for more than a decade. She provides business development expertise including guidance on marketplace positioning, go-to-market strategy, and strategic communications and helps accelerate revenue and drive marketplace penetration. She has worked in this capacity with many top media companies, Fortune 50 brands and notable emerging technology companies.

Levy previously served as Director of Branded Entertainment at Google. In that role, she built and managed the branded entertainment division, responsible for creating original digital content for advertisers and content partners to distribute across YouTube and the Google content network. Levy was also Director of Online Sales and Operations at Google, leading a team that syndicated display advertising globally.

Prior to joining Google, Levy led business development at MTV Networks, where she oversaw advertiser acquisition for MTV's TV, online and mobile platforms. Before that, she was responsible for NBC Universal's sales and marketing partnerships for its local Olympic and sports properties. Levy also held various sales and business development positions at Time Warner Inc. She began her career as a management consultant after receiving her MBA and B.A. from Stanford University. She lives with her husband on the Upper West Side with their two small children and tries to find time for an occasional triathlon.

Mark started WIT Strategy in October 2002 after having been CMO, Director of Investor Relations, and Privacy Officer for 24/7 Real Media. This is the second iteration of WIT Strategy, which he'd originally started in 1994 with a focus on Senate Commerce Committee and FTC issues. The passage of the Telecom Reform Act in 1996, which he'd lobbied for on behalf of the MFJ/Baby Bells, effectively paved the way for the commercial web. Mark soon became acting managing editor of AOL.com. By 2000, he was CMO at Real Media and testifying before that same Senate Committee on web privacy matters by 2001.

Since founding WIT Strategy a year later, he has led strategic efforts on behalf of more than 250 companies, including dozens of corporate and product launches, complete company repositioning campaigns, and more successful crisis suppressions than anyone else in the business. A contributor to iMedia Connection, Mark holds a BA in Religion from Haverford College.

Mark Naples

Managing Partner

New York: (646) 378.7992

Philadelphia: (215) 772.1229

m: (646) 265.7372

e: mnaples(at)witstrategy.com